Sweet and Southern Styling for Today's Woman
Introducing Sweet Lu
I have dreamed of my own clothing line ever since I was a little girl. I spent every summer at my grandparents house and that was my safe and happy place. My Grandfather or as I called him "Pops" called me Sweet Lu and that became my nickname growing up. I was very close to my Grandparents (Me-Mom and Pops) and their house and yard always seemed so magical to me. Even as I got older and would visit from college at Auburn University, going back there always made my problems go away. Chasing lightning bugs, watching Auburn football games, and smelling Hydrangeas at their house will always be some of my favorite memories. Sweet Lu is named as a tribute to both of my grandparents who always believed in me and always encouraged me to follow my dreams. Sweet Lu is my dream come true and I hope when you wear this, you will be reminded of a happy place too.
The Look By Lucy
Founded in 2019, The Look By Lucy is a pop-up dress and online boutique dedicated to bringing women trendy, effortless fashion at affordable prices. With a degree in Fashion Merchandising and over 20 years of experience in the fashion industry, founder Lucy Curtis turned her passion into a business after a successful career in TV and Film as a Costume Designer, Buyer, and Stylist.
Drawing on her extensive background in curating looks for screen and everyday style, Lucy created The Look By Lucy to make chic, on-trend fashion accessible to all. In addition to her boutique, she offers personal styling services, helping women look and feel
their absolute best for every occasion.
Whether at a pop-up market or online, Lucy’s eye for detail and love for fashion shine through in every
collection
Collection list
Featured collection
